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CAMPAIGN -
Sportokratura - Putin's Olympic Weapon
Since 2022, PLU has been conducting a benchmark investigation - picked up by Le Monde and L'Équipe - on the sportokratura, the system by which Putin transforms Russian athletes into propagandists for his war of aggression.
PLU mobilised public opinion before the Paris 2024 Olympics, paid solemn tribute to Ukrainian athletes who fell in battle, and led a protest action on Quai Branly during the reintegration of Russian athletes into the Milan-Cortina 2026 Winter Paralympic Games.
Our work against the gradual normalisation of Russia's return to international sport continues.

Understanding what is at stake
The sportocratura
Since 2022, PLU has been conducting a benchmark investigation - picked up by Le Monde and L'Équipe - on the sportokratura, the system by which Putin transforms Russian athletes into propagandists for his war of aggression.
PLU mobilised public opinion before the Paris 2024 Olympics, paid solemn tribute to Ukrainian athletes who fell in battle, and led a protest action on Quai Branly during the reintegration of Russian athletes into the Milan-Cortina 2026 Winter Paralympic Games.
Our work against the gradual normalisation of Russia's return to international sport continues.
Why talk about hostages?
Since 2022, PLU has been conducting a benchmark investigation - picked up by Le Monde and L'Équipe - on the sportokratura, the system by which Putin transforms Russian athletes into propagandists for his war of aggression.
PLU mobilised public opinion before the Paris 2024 Olympics, paid solemn tribute to Ukrainian athletes who fell in battle, and led a protest action on Quai Branly during the reintegration of Russian athletes into the Milan-Cortina 2026 Winter Paralympic Games.
Our work against the gradual normalisation of Russia's return to international sport continues.
A long historical continuity
Since 2022, PLU has been conducting a benchmark investigation - picked up by Le Monde and L'Équipe - on the sportokratura, the system by which Putin transforms Russian athletes into propagandists for his war of aggression.
PLU mobilised public opinion before the Paris 2024 Olympics, paid solemn tribute to Ukrainian athletes who fell in battle, and led a protest action on Quai Branly during the reintegration of Russian athletes into the Milan-Cortina 2026 Winter Paralympic Games.
Our work against the gradual normalisation of Russia's return to international sport continues.
The campaign objectives
Since 2022, PLU has been conducting a benchmark investigation - picked up by Le Monde and L'Équipe - on the sportokratura, the system by which Putin transforms Russian athletes into propagandists for his war of aggression.
PLU mobilised public opinion before the Paris 2024 Olympics, paid solemn tribute to Ukrainian athletes who fell in battle, and led a protest action on Quai Branly during the reintegration of Russian athletes into the Milan-Cortina 2026 Winter Paralympic Games.
Our work against the gradual normalisation of Russia's return to international sport continues.
“This campaign is the citizens’ response to a simple question: what can a city do in the face of an imperial war that targets civilians? It can give a name, a face, and a voice to a prisoner locked in silence two thousand kilometers away. It can refuse to be forgotten. One hundred municipalities sponsoring two hundred hostages: this is the beginning of a European civic shield.”
— Sylvie Rollet and Pierre Raiman, president and vice-president of PLU
Campaign News

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